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Monday, 18 June 2012




Febreze, the household odor eliminator brand, is so jazzed that it's hitting 1 million fans on Facebook that the people behind it are going to spend the next 50 hours or so saying thank you.

The plan is to get the hundreds of team members in a room at Procter & Gamble's Cincinnati headquarters to utter "thank you" 1 million times via a livestream, starting at 10 a.m. Monday. There are 3,120 minutes in the allotted time -- 52 hours -- which means the team will have to average 320 thanks per minute or five per second. A Febreze rep says the feat will be achieved by having four to six people in the room at the same time saying thank you in unison.

In a brand-appropriate twist, the team w…
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More About: Facebook, Febreze, Marketing, Procter & Gamble

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