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Wednesday, 11 July 2012




Amid all the hoopla around politicians using social media platforms to engage voters, the Obama and Romney campaigns are still employing a stalwart communication tool: email. The problem, however, is that both campaigns constantly break the golden rules of email, to the frustration of many.

What's This About?

First, there are the subject lines, which are usually misleading or do little to inform recipients what the message is actually about in the hopes of getting them to open the email -- a practice known in the digital journalism world as "clickbait."

Here are some recent subject lines from team Obama: "Go ahead, keep waiting." "Here?s a twist." "Midnight, your time." "Dinner?"…
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More About: 2012 presidential campaign, Mitt Romney, Politics, Social Media, US, barack obama, email

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